About Us
Adventure at Your Own Pace
When enjoying the magic of the outdoors, your clothes shouldn’t hold you back.
You may have felt the call of the wilderness. The craving to connect with nature and take a break from the busyness of normal life.
We believe everyone deserves to experience the wonder of outdoor living, no matter their fitness level, age, or body type. And we’re tired of exclusive messaging that only accommodates certain athletic abilities for clothes that “go hard.”
That’s why we created Wild Woods. Call it our outdoor clothing rebellion—in the form of bright colors and exciting patterns. It’s our way of telling you that you deserve to chase the adventure. . . whether you’re exploring a new trail, skiing a black diamond, or taking a walk with your kids.
The hardest part is taking the first step. Escape your comfort zone with durable clothing that’s comfy, colorful, and makes you excited about getting outside. It’s our small way of encouraging you to get out there. . . at your own pace.
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Technical and Casual Outdoor Apparel That Doesn’t Compromise
We build our outdoor clothing to stand up against the most intense rock climbing, skiing, snowboarding, hiking, and camping activities. Products are tested vigorously against the Colorado Rockies in beautiful Buena Vista. But as much as we love a good adrenaline rush, we’re equally obsessed with cozy fits for ski lodge lounging, indoor brunch parties, and late-night movie marathons.
Whatever adventures you decide to take on, our clothes will meet you there. All Wild Woods products are designed in the USA, environmentally friendly, vigorously tested against the elements, and built to last.
The Woman Behind Your Next Adventure
Hi, I’m Crystina, outdoor enthusiast and founder of Wild Woods.
When I first moved to Colorado, I was captivated by outdoor sports—and I dove headlong into my favorite activities (hiking, skiing, and rock climbing, if you’re curious!)
But as a wilderness newbie, I needed a little extra motivation to get me into the wild and out of my comfort zone.
For a while, I worked at a secondhand outdoor adventure shop in Boulder. It was rare, but occasionally pieces came in featuring bold patterns and bright colors (a contrast to the usual bland, earthy options).
I often set these pieces aside for myself—and I couldn’t wait to try them out. I really believe it was the cute patterns and bold prints that provided a small but powerful push to get me out the door. When I founded Wild Woods, I wanted to use my clothing designs to bring that same bright and exciting energy to other hesitant adventurers.
Wardrobe Must-Haves to Breathe Life into Your Next Adventure
Wild Woods isn’t a fast fashion brand. We spend hours perfecting the designs you see on our website to ensure they hold up against your wildest adventures.
Our clothing is designed in Buena Vista, Colorado by a one-woman team. We’re adventure enthusiasts ourselves, so every piece in our catalog is carefully curated according to our own outdoor wardrobe must-haves. Not only do we test each design personally but we’re constantly updating them with small improvements—so you can put all your focus on the adventure at hand.
Environmentally Friendly Practices to Take Care of the Earth We Love
As an outdoor adventure gear company, we take the Earth seriously—in every way. We have recently joined 1% for the planet, and will be carbon neutral by 2024.